Required Experience and Skills

• Minimum 7 years’ experience in similar digital marketing/marketing role.
• Strong understanding of current online marketing concepts, strategy and best practices that drive conversion and sales.
• Experience in SaaS digital marketing, e-commerce, SEO, ORM, PPC, Email marketing, and social media.
• Have a good understanding of Google Analytics, Facebook for Business, LinkedIn for Business, Twitter, Instagram, Youtube and other digital media tools.
• Experience in optimizing and continuously improving the keywords for better Search Results.
• Should be well versed with Meta Title, Meta Descriptions, Keywords, Alt Tags for all kind of keywords targeting.
• Expertise in using third party email marketing tools like Mail Chimp.
• Experience in designing and testing landing pages for capturing enquiries generated through email marketing.
• Experience in growing a brand and ensuring brand visibility.
• Creative minded with an ability to conceive interesting ideas.
• Experience in content writing, preferable
• Experience in working with a team (internal and external).
• Strong communication skills.