Digital Marketing Manager - Crosspay Group

Career

Employer: CROSSPAY TECHNOLOGIES PRIVATE LIMITED (part of Crosspay Group – www.crosspaygroup.com )

Job Title: Digital Marketing Manager

Job Code: CPAYHRMAR003

Location: Remote

Job Description:

Developing and overseeing the social media strategy for the company.
Developing and managing digital marketing campaigns that generate leads and customer conversion.
End to end execution of online marketing projects and campaigns, including ideation, creation of creative’s and landing pages, ROI measurement, analysis and impact of campaign.
Identifying trends and insights in digital marketing, optimize spends and performance based on the insights.
Managing brand and product campaigns to raise brand awareness.
Managing and regular monitoring of Social Media profiles and customer review pages.
Exploring and developing innovative digital marketing campaigns for new product/feature launches.
Improving the usability, design, content and conversion of the company website and social media profiles.
Online Reputation Management and exploring strategies for customer retention.
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.

Required Experience and Skills

Minimum 7 years’ experience in similar digital marketing/marketing role.
Strong understanding of current online marketing concepts, strategy and best practices that drive conversion and sales.
Experience in SaaS digital marketing, e-commerce, SEO, ORM, PPC, Email marketing, and social media.
Have a good understanding of Google Analytics, Facebook for Business, LinkedIn for Business, Twitter, Instagram, Youtube and other digital media tools.
Experience in optimizing and continuously improving the keywords for better Search Results.
Should be well versed with Meta Title, Meta Descriptions, Keywords, Alt Tags for all kind of keywords targeting.
Expertise in using third party email marketing tools like Mail Chimp.
Experience in designing and testing landing pages for capturing enquiries generated through email marketing.
Experience in growing a brand and ensuring brand visibility.
Creative minded with an ability to conceive interesting ideas.
Experience in content writing, preferable
Experience in working with a team (internal and external).
Strong communication skills.

Education:

Educated to MBA level.

Benefits:

Competitive Salary and benefits based on experience
International Organisation with a global presence
We invest in our people by providing ongoing, world-class global training.
Service recognition awards.
Management developed from within.
Innovative forward-thinking organization

Please send your CV/Resume to below email address with the subject line as CPAYHRTECH003: info@crosspaygroup.com

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Registered Office at 69 King William Street, London, EC4N 7HR, United Kingdom. Company Registration Number: 11585641. Crosspay Ltd (a subsidiary of Crosspay Group) is authorised by the Financial Conduct Authority (FCA) for the provision of payment services. Firm Reference Number: 720157 and regulated by the HM Revenue & Customs
as a Money Service Business. MLR Registration Number: 12847230